Not selected. Still exceptional.

Unselected Store was born in Prague from Via Store and a simple idea: just because a piece wasn't selected the first time doesn't make it any less special.

Behind every collection, there are pieces that don't find their place in the original selection. Sometimes it's a single remaining size, sometimes a piece that simply hasn't found the right person yet. We believe these pieces deserve more than to be left behind. They deserve a chance to be discovered, worn and loved.

That's why we created Unselected Store — a place where exceptional pieces get a second chance.

We bring together new, unworn products from selected brands, sourced directly through our original brand relationships. No second-hand, no reselling — just authentic pieces in new condition, ready to find their way into your wardrobe.

The same brands. The same quality. A different way to discover them.

Born from the world of Via Concept Store, Unselected Store shares the same appreciation for thoughtful design, quality and distinctive fashion. While Via Concept focuses on a carefully curated selection, Unselected opens the door to pieces that remained beyond it — making them accessible at prices up to 80% off.

For us, it's about more than a better price. It's about seeing value where others might see leftovers. About giving existing products the opportunity to be worn instead of remaining unused. And about making more thoughtful choices without compromising on style.

New pieces. A second chance. Less waste.

Welcome to Unselected Store.